Generazione

THE ART CONTEST

Mariuccia Award
Como Tattoo Convention
October 2 • 3 • 4, 2026
Lariofiere – Erba (CO)

GenerAzione is an art competition for young people who want to express their view of the world through contemporary art.

Theme of the 2026 edition

“Freedom of expression: What does it mean?”

An invitation to reflect on the meaning of individual expression, identity, the body, the personal voice, and the relationship between art, society, and freedom.

THE ART CONTEST

HOW TO PARTICIPATE

Limited intake: 20 selected projects
Free admission
Registration is open until the maximum number of participants is reached

During the three days of the convention, the public will have the opportunity to meet the artists, talk with them directly, and learn more about the creative process behind each work.

WHY PARTICIPATE

GenerAzione was not conceived as a simple competitive contest, but as a space for young artists from different creative disciplines to meet, grow, and exchange ideas.

An opportunity to:

showcase one’s work
engage with the audience
engage in dialogue with other creatives
to share a cultural experience
give voice to one’s artistic exploration

Awards:

The three projects that stand out for their expressive quality, originality, and conceptual exploration will be awarded a special cultural experience at the Cesare Lombroso Museum of Criminal Anthropology in Turin.

The experience will be designed as an opportunity to explore the relationship between the body, identity, bodily modification, and freedom of expression in social and cultural history.

The schools that have already joined the project are:

Brera Academy, Milan
Ababo Academy of Arts, Bologna
Aldo Galli, Como
Sirio Center, Cusano
Melotti, Cantù
Modigliani, Giussano
Cabiate Art School

Gian Maurizio Fercioni

Born in Milan in 1946, Gian Maurizio Fercioni attended the Brera Art High School and completed the Set Design program at the Brera Academy of Fine Arts, graduating in 1970. He made his debut at the Piccola Scala in 1969, designing the sets for the ballet Il circo by Elide Bonagiunta, set to music by Sergei Prokofiev. He later created sets and costumes for Mozart’s Il re pastore (1980) and designed the stage setup for Variété, a concert-show by Mauricio Kagel (1981), both also for the Piccola Scala.

In 1970, he began collaborating with the Piccolo Teatro di Milano as an assistant set designer. In 1973, he designed and made the masks for Toller by Tankred Dorst, directed by Patrice Chéreau. This led to further work with Chéreau’s team, eventually becoming the assistant to Richard Peduzzi, whom he later followed to Spoleto, Lyon, and Paris.

He established the costume department and designed costumes for all the productions of the Laboratorio Teatrale di Prato, directed by Luca Ronconi.

In 1972, alongside Andrée Ruth Shammah, Franco Parenti, and Giovanni Testori, he co-founded the Salone Pierlombardo in Milan, where he went on to design sets and costumes for over 40 productions directed by Shammah and Parenti, based on works by Shakespeare, Molière, Pirandello, De Filippo, Pinter, and Testori.

Throughout his career, he has designed sets and costumes for both opera and drama in major European theatres, working with renowned directors such as Roger Planchon, Werner Düggelin, Antoine Bourseiller, Peter Lotschak, Jean-Claude Auvray, Mario Morini, Bepi Morassi, Tobias Richter, Louis Erlo, Roberto Guicciardini, Luca De Filippo, Gabriele Salvatores, and Robert Sandoz. He has also worked in film, television, and advertising. In 2004, he oversaw the renovation of Milan’s Teatro Franco Parenti in collaboration with the De Lucchi architectural studio.

In parallel, in 1970 he opened the “Queequeg Tattoo Studio & Museum” in Milan — one of the first tattoo studios in Italy — which also houses his historical and anthropological collection. The collection includes tools for both modern and traditional tattooing, original flash art from around the world, vintage prints, and photographs of tattooed individuals from various cultures. By 2000, the studio had become a major reference point in Europe and worldwide for those interested in tattooing and was awarded official recognition by the City of Milan.

He has worked in Lyon and Oxford and has participated in the world’s major tattoo conventions for the past thirty years. Fercioni practices tattooing with both electric machines and traditional hand techniques, including the Japanese tebori method, which he learned in Japan from the legendary master Horiyoshi III.

He is the founder of T.I.P.A. (Italian Professional Tattoo Artists Association), an honorary member of T.A.I. (Italian Associated Tattoo Artists), and, since 1978, a member of the National Tattoo Association, which includes the world’s most important tattoo artists. He published a book on his mentor titled Horiyoshi III. The Art of Japanese Tattooing.

Luisa Gnecchi Ruscone

Luisa Gnecchi Ruscone is an anthropologist and tattoo historian, known as:

Author: She has published several books exploring themes related to art and culture, including Tattoo: History and Origins in Italy, an in-depth analysis of the tattoo’s history in the country.
Art Curator: Gnecchi Ruscone has a deep passion for art and has curated numerous successful exhibitions. Among the most recent is Tattoo. Stories from the Mediterranean, held at the Mudec Museum in Milan in 2024.
What is a tattoo? Why do people get tattooed today? What stories lie behind a mark that becomes forever “ours”?

This original and unprecedented exhibition project explores tattooing from a historical, anthropological, and cultural perspective, focusing on the Mediterranean basin — the region where the earliest undeniable evidence of tattooing has been found.

Starting with Ötzi, the oldest naturally mummified human body ever discovered bearing tattoos, the exhibition traces the history of tattooing from prehistoric evidence to the present day. It presents a compelling, kaleidoscopic collage of images, colors, and lived experiences as told by contemporary tattoo artists.

Set within a multimedia and interactive scenographic design by the Dotdotdot design studio, the exhibition features a rich array of documentation: objects, historical artifacts, tools, audio materials, video installations, infographics, prints, engravings, texts, and reproductions from prominent institutions and museum collections.

The exhibition is produced by 24 ORE Cultura – Gruppo 24 ORE and promoted by the City of Milan’s Department of Culture. It is curated by Luisa Gnecchi Ruscone and Guido Guerzoni, with the collaboration of Jurate Francesca Piacenti.