The Art Contest
GenerAzione
Mariuccia Award
2 · 3 · 4 October 2026 · Lariofiere, Erba (CO)
GenerAzione is the art contest dedicated to young people who want to express their vision of the world through contemporary art.
2026 edition theme
“Freedom of expression: what does it mean?”
An invitation to reflect on the meaning of individual expression, identity, the body, the personal voice and the relationship between art, society and freedom.
How to take part
18–35
years old — Open to artists, creatives and performers
20
selected projects — limited number
Free
Participation is completely free
Open
Registration open until the maximum number is reached
During the three days of the convention the public can meet the artists, talk with them directly and discover the creative journey behind each work.
Accepted art forms
Projects in any artistic and creative language are accepted:
… and any other form of expression consistent with the theme.
Why take part
GenerAzione is not just a competition, but a space for meeting, growth and exchange between young artists from different creative disciplines.
- Exhibit your work
- Engage with the public
- Connect with other creatives
- Share a cultural experience
- Give voice to your artistic research
The jury
Maria Elena Olcelli
Philanthropist and contest promoter
Filippo Borella
Art master
Olivia Fercioni
Tattoo artist and event art director
Bruno Valsecchi
Creative consultant and contest founder
The awards
The three projects that stand out for expressive quality, originality and conceptual research will be awarded a dedicated cultural experience at the Cesare Lombroso Museum of Criminal Anthropology in Turin.
A moment to explore the relationship between body, identity, body modification and freedom of expression in social and cultural history.
Schools that have already joined
Want to take part?
Get your school or your friends involved and bring your vision to the second edition of the Como Tattoo Convention®.
































